Robert “Bob” Norris, who played the enduring Marlboro Man for higher than a decade within the ‘60s, has died at his Colorado ranch at 90. Constant with more than one sources, Norris used to be not the least bit a smoker.
Norris landed the excessive-profile advert campaign for the Philip Morris cigarette price by happenstance, as his son, Bobby Norris, suggested the native CBS affiliate, KKTV. He mentioned promoting executives sought out his father after spotting him in a newspaper portray alongside a renowned buddy of his with connections in Hollywood, John Wayne.
“They walked out of their car, these guys of their pinstripe fits, and they also walked up to Dad and they also mentioned, ‘How would you purchase to be in commercials for Marlboro cigarettes?’” Bobby Norris suggested the dispute. “He mentioned, ‘Neatly, I’m roughly busy honest now. Why don’t you come aid subsequent week, and, within the event you’re serious, we’ll discuss.’”
They went aid, in spite of all the pieces, and shot 2,000 photos, he mentioned.
(The Gazette newspaper reported Norris’s discovery a small of in a completely different method: His ranch used to be chosen as a living to shoot an advert campaign, and Norris used to be such an legitimate cowboy that they wished him in front of the lens, too.)
This weekend we misplaced a yarn & one of Duke’s shut pals, Bob Norris. Bob used to be a Colorado rancher & the normal Marlboro man. He & his wife spent many Thanksgivings at 26 Bar Ranch with John Wayne and his family. Our condolences exit to the Norris family. pic.twitter.com/hF7MILAXto
— John Wayne Decent (@JohnDukeWayne) November 4, 2019
Norris’s son — one of four teenagers he had alongside with his lifeless wife of 65 years — defined to KKTV why his father stepped faraway from playing the firm mascot conceived within the ‘60s, honest as buyers were learning how cigarettes affected their neatly being.
“He continuously suggested us teenagers, ‘I don’t ever must understand you smoking,’” the youthful Norris mentioned, “so one of us ultimately asked, ‘While you don’t prefer us smoking, why are you doing cigarette commercials?’ He known as up Phillip Morris and quit that day.”
The firm stopped using the Marlboro Man in its ads handiest after other men who starred in its campaign died of lung cancer, NPR reported in October 2002.
Marlboro aside, Norris, whose ranch ultimately covered higher than 100,000 acres, used to be a must must his community. Now not handiest used to be he held roles in native rodeo organizations, nonetheless he used to be an ardent philanthropist. A native venue is known as after him.
Colorado Springs Mayor John Suthers gave a assertion to the TV dispute:
“Bob Norris not handiest appeared the piece of a cowboy, he used to be the right deal. T-Irascible Ranch has prolonged been the largest property owner in El Paso County and Bob and his family di